
”Partnering with Flexspring saved us years of engineering work. It made more sense for us to focus on our product and let Flexspring make sure everything connects. This is a true partnership—and Flexspring cares about our success. There’s a lot of bear traps out there. Flexspring helps us navigate the challenging HR data integration landscape.” — Pete Mannix, Chief Product & Technology Officer of SureCo
Integration Challenge
SureCo’s innovative solution allows employees to choose the right health coverage for their needs with an Individual Coverage Health Reimbursement Arrangement (ICHRA). Employees are no longer restricted to the 1-3 plan options they typically have. With SureCo, they choose from an average of 140 plan options—ensuring maximum customization and employee satisfaction.
Without data integration, large companies using SureCo would have to manually format and upload employee data files from their payroll system into the SureCo’s Enrollment Platform. Manual processes weren’t scalable for most enterprise businesses. And manual data entry increased the risk of errors: including missing employees, incorrect payroll deductions, benefits enrollment mistakes, and compliance issues.
Integration Solution
SureCo needed easily scalable connectors that fit each enterprise customer’s unique processes. Flexspring’s knowledge of HR business processes and payroll software nuances enables flexible turnkey connectors. Flexspring experts even join SureCo on pre- and post-sales calls, delivering the deep technical expertise that gives enterprise customers the confidence to rely on SureCo.
Flexspring quickly built highly configurable connectors for major payroll providers including ADP, Paycor, Paylocity, Workday, and UKG—with a proven framework to rapidly deploy additional payroll connectors as required. After a few training sessions, SureCo now leads customer onboarding. Once the initial HRIS mapping is complete, SureCo can set new customer integrations live in minutes.
Bi-Directional Use Case: Payroll & SureCo
Automation syncs active employee data from any payroll system to SureCo. When employees choose ICHRA plans in SureCo, payroll automatically receives the correct deductions via the integration.

Why SureCo Chose to Partner with Flexspring
“We had been working with a prior vendor for data integration, but they were smoke and mirrors. They didn’t provide true API accuracy like Flexspring does. I know HR software APIs. Every software app handles data fields differently. You need deep expertise and a polished playbook for customizing and scaling connectors. No matter the complexity, we found a safety net with Flexspring.” — Pete Mannix, Chief Product & Technology Officer of SureCo
Coolest Feature of This Partnership
“Flexspring’s creativity and flexibility helped SureCo turn complicated business rules around employee benefit eligibility into an elegant, scalable, repeatable process no matter what industry or business we’re helping. Flexspring even has a Bat phone. They can solve the most complicated customer integration needs with the leading payroll companies. That level of collaboration makes a difference in delighting our customers.” — Pete Mannix, Chief Product & Technology Officer of SureCo
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